Consumers now realize when they give out confidential information about themselves or their payment choices, that information could end up anywhere. Facebook’s problems have placed a spotlight on the issue of online trust. While most consumers may shrug it all off and continue buying online, some will think twice.
It might be useful to have a ‘trust statement’ near your cash register. The statement would explain the security of your payment system and what you do with any names, emails and phone numbers you collect. You might also state that no one has to provide any information if they choose not to. Perhaps ‘You can trust us’ could be the headline on your statement.
Trust will continue to be an issue with any online activity. Your ability to service a customer in-person gives your business an advantage over online stores and services. Use it.
-Al Pervin, marketing strategist firstname.lastname@example.org